Silver Hotel Group Launches First-of-its-Kind Canadian Partnership with The Burnt Chef Project
“The Burnt Chef Burger” Campaign Spans Ontario Portfolio This May for Mental Health Month
TORONTO, ON – April 15th, 2026 – Silver Hotel Group is proud to announce a partnership with The Burnt Chef Project, marking the first time a Canadian hotel management company has launched a multi-property initiative with the globally recognized non-profit. Spanning hotels from downtown Toronto to Thunder Bay, the campaign aims to raise vital funds and awareness for mental health support within the hospitality industry throughout the month of May.
In honour of Mental Health Month, guests at participating Silver Hotel Group restaurants and bars are invited to “Fuel the industry that feeds you” by purchasing The Burnt Chef Burger. This signature cheeseburger—available in both traditional and vegan options—features The Burnt Chef Project logo branded directly onto the bun.
With a goal of raising $6,000 in the month of May, The Burnt Chef Burger retails for $21, with $5 from every burger sold donated directly to The Burnt Chef Project Canada. These funds provide essential mental health education, 24/7 support services, and other resources to hospitality professionals.
Kickoff Event: The Food Runners 5km (Toronto)
To launch this partnership, on April 29, 2026 at 8am, Silver Hotel Group is teaming up with The Food Runners for a 5km run in downtown Toronto just days before the May 1st public launch.
- Start: The morning begins at Radisson Blu Toronto Downtown with coffee and a light breakfast.
- Finish: The route concludes at Novotel Toronto Centre, where participants will be the first in Canada to taste The Burnt Chef Burger and contribute to the cause.
This run is sponsored by Vellamo. The first 50 runners to arrive will receive a complimentary Vellamo water bottle + the first 15 people to sign-up will receive a complimentary Burnt Chef Burger combo. RSVP to the run HERE.
A Collaborative Industry Effort
The Burnt Chef Burger is built through the generous support of industry sponsors who have donated products to maximize the impact of every donation. Silver Hotel Group thanks Sysco, Foodbuy, Saputo, LaBrea, Aspire, Beyond Meat, McCain, and Pepsi for their vital contributions to this cause.
Participating Locations
The Burnt Chef Burger will be available throughout May at the following venues:
Downtown Toronto
- Cafe Nicole Bistro (Novotel Toronto Centre)
- Mossop’s Social House (Hotel Victoria)
- Humble Donkey (Union Hotel)
- Constantine Restaurant (The Anndore House)
- Stages Restaurant & Lounge (Pantages Hotel)
Greater Toronto Area
- Dixon Kitchen + Bar (Hilton Garden Inn Toronto Airport – Mississauga)
- W XYZ Bar (Aloft Vaughan Mills – Vaughan)
Northern Ontario
- Skal Restaurant (Valhalla Hotel & Conference Centre – Thunder Bay)
“The hospitality industry is built on service, but often those behind the scenes are the ones who need serving the most,” said [Rob Hood, Corporate Director Food & Beverage, Silver Hotel Group]. “As the first hotel group in Canada to partner with The Burnt Chef Project at this scale, we are proud to lead the charge in biting back on burnout and prioritizing the well-being of the people who make our industry great.”
For more information, please visit https://silverhotelgroup.com/2026/04/the-burnt-chef-project/.
