Membership Benefits
Join the Greater Toronto Hotel Association (GTHA)—Canada’s largest city hotel association—and gain access to exclusive perks, industry insights, and a powerful network of tourism and hospitality professionals. Core benefits of GTHA membership include:
Advocacy
Make your voice heard. GTHA actively advocates on behalf of the hotel industry, influencing policies and regulations that impact your business. We collaborate with key industry partners, including:
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Destination Toronto
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Ontario Restaurant, Hotel & Motel Association (ORHMA)
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Tourism Industry Association of Ontario (TIAO)
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Hotel Association of Canada (HAC)
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Tourism Association of Canada (TIAC)
Networking & Industry Events
Connect with peers and industry leaders at exclusive events:
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Complimentary access to the Hotel Outlook Conference
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Annual GTHA & Destination Toronto Golf Tournament
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Spirit Awards Gala — celebrate frontline workers with over 800 attendees each year
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Webinar Wednesdays and Quarterly Attractions Spotlight Series with Attractions Ontario
Industry News & Insights
Stay informed with:
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Exclusive monthly e-newsletters
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Legislative updates and hotel industry news
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Access to key data reports including:
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CBRE Outlook Report for the GTA
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STR industry reports powered by CoStar
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Feature Opportunities
Promote your hotel’s milestones through:
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GTHA’s “Member Monday” social media feature
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Monthly member-focused newsletter
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Faces of Hospitality highlights
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Co-operative marketing opportunities
Education & Training
Enhance your team’s capabilities with:
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Members-only resource portal featuring best practices, training modules, and webinars
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Discounted access to OTEC eLearning programs (25% off)
Exclusive Member Perks
Enjoy staff access to member attractions through the Reciprocal Admissions Program.
Connect with a broader tourism business network and unlock valuable resources.
Provide guests with leading Canadian news at 75% off individual rates and 55% off corporate room rates.
Add convenience and revenue with no-cost battery rental stations.
Take advantage of preferred member rates through Insuranceland.