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THE DESTINATION MARKETING PROGRAM

Helping to Promote Our Cities to the World

Most major North American cities have hotel taxes and the money they generate is earmarked for advertising and other initiatives to attract more tourists and deliver more services to visitors while in the city. The Greater Toronto Area (GTA) does not have any form of hotel tax.

As a result, the Greater Toronto Hotel Association (“GTHA”) has set up a Destination Marketing Program designed to raise funds dedicated to promoting Toronto and Mississauga as a tourism destination. Hotels in Toronto and Mississauga are all eligible to participate in this program and each participating hotel contributes funds to the GTHA.

The funds raised are administered by the GTHA, and used to fund the Destination Marketing Program for Toronto and Mississauga. Tourism Toronto is the organization responsible for promoting our cities to potential visitors around the world.

Marketing is the lifeblood of tourism. People won’t come to a city if they don’t know about it. The funding generated by the Destination Marketing Program will ensure that Toronto and Mississauga are able to tell millions of people about the many great things our cities have to offer and the terrific experiences you can enjoy.

We hope to see you here again in the very near future.

For further information, please contact:

Greater Toronto Hotel Association

207 Queens Quay West, Suite 404

Toronto, Ontario M5J 1A7

Fax: 416-351-7749

gthadmp@gtha.com

www.gtha.com