Connecting America is Destination Canada’s new marketing initiative launching in the US in the spring of 2016. Together with businesses and destinations across the country, we’re ready to invite American travellers to Look Up and see Canada as their next destination.
Innovation and working closely with partners and their own brands will be key to our success. At the same time as we work together to increase general US leisure travel to Canada, industry and our own research tells us that there’s great opportunity to drive even more business from sectors like skiing, angling, culinary, golf and festivals & events…just to name a few. For this reason, we’ve launched a new program that’s looking to co-invest in creative marketing proposals from tourism sectors like these that will drive incremental business into Canada.
For more information about the program or to submit a proposal, click here.